Between June and September 2018, Brand USA partnered with Adventure World to create three campaigns designed to entice travellers to the U.S.
Themed ‘Adventure in the USA’, ‘U.S. Road Trips,’ and ‘U.S. Music & Culture,’ plus keeping in line with Adventure World’s unique offering, product throughout the campaigns showcased a wide range of U.S. experiences, involving tailor made itineraries and small group journeys.
Audiences were directed to a landing page for each of the themed campaigns, with content promoted across dedicated newsletters, social channels, advertorial, trade advertising, and digital advertising.
Adventure World is also working with its partner National Geographic Traveller magazine to feature an 8-10 page feature article promoting the destination in its September 2018 issue. Plus a double page spread will be included within the Adventure World Concierge section, enabling product to be showcased which compliments the feature article.
Huge thank you to Adventure World!