Brand USA and Air New Zealand hosted a fun-filled seven-night MegaFam across six exciting, unique itineraries, culminating with a finale celebration event held in Las Vegas, Nevada. At the finale, agents shared their experiences with each other, enabling attendees to better sell the destinations upon their return to Australia and New Zealand.
60 Australia and New Zealand travel agents were lucky enough to secure highly sought-after music-themed tickets to the United States after each winning an Air New Zealand incentive. The groups were split into teams and explored the diverse itineraries:
Rocking the Pacific North West – Washington & Oregon
Soul Sounds of the South – Louisiana & Mississippi
Dancing through the Midwest – Illinois & Michigan
Neighbourhood Vibes – California & Arizona
Folk Songs from the Last Frontier – Fairbanks & Anchorage, Alaska
Native American Sounds – Montana & North Dakota
Each of the six music-themed itineraries showcased the nation’s diversity and collision of cultures, which culminate in a unique blend of sound, music, and innovation unlike anywhere else in the world.
The trip concluded in two days in Las Vegas that showcased the city’s unique blend of world-class restaurants, shopping, entertainment, nightlife, and experiences.
As the largest trade fam to depart Australia and New Zealand for the U.S., Brand USA returned a second time to partner with Air New Zealand to promote both the airline’s experience as well as the diversity of the U.S. for travellers.